WHAT'S YOUR EIQ?*

*Enterprise Innovation Quotient

Innovation is the linchpin of any successful new product development system. But like lasting customer relationships, innovation must be created and nurtured. How well does your organization manage its innovation resources? Do you even have any innovation resources?

To get started, take our simple EIQ assessment, below.

Take this brief self-assessment and decide for yourself.

For each of the five questions below, simply click on the answer that most
clearly describes your organization:

1 = Disagree Strongly
2 = Disagree
3 = Agree
4 = Agree Strongly

 

1
Disagree
Strongly
2
Disagree

3
Agree

4
Agree
Strongly

Our firm has a defined new product development (NPD) process

Our annual business plan explicitly addresses NPD requirements

NPD champions are rewarded financially and/or in stature and recognition at our company

We measure NPD "turns" – that is, the life cycle of new products and services

Our culture is basically optimistic

 

(Adopted from "Perspective – Riding the Wind: Managing New Product Development in an Age of Change," Chuck Tomkovick and Christopher Miller, Journal of Product Innovation Management, November 2000.)

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