Sorelli B Brains

Innovate or Die

Your company’s next successful new product

1-Innovation
2-2 Brain Screen
3-Prototype
4-Launch

Yes, it’s time for the Idea to exit the Garage and face the real world of traffic, bad drivers, and inclement weather. But because it’s still an idea on paper, this phase can be executed relatively painlessly – yet with superior returns.

Using qualitative and/or quantitative methods created by our staff, Sorelli B shows the concept to the target audience. These prospects indicate whether they understand and believe the concept, whether or not it solves a significant problem better than an alternative, and how likely they would be to purchase it.

While seemingly simple, this research is packed with powerful judgment requirements. It needs merciless analysis (using the forces of the left brain) plus fearless intuition (using right brain armamentarium). This screening stage succeeds when both sides of an experienced brain properly prepare the concept, structure the methodology effectively, and carefully determine whether or not what people say is what they will do.

What’s more, Sorelli B prepares primitive forecasts based on concept work – something less experienced team members are reluctant to do at this early stage.

From here, it’s on to step three >> prototype work…